Ontela pickdeck

Based on the three customer personas, which consumer segment should Ontela target?

Ontela pickdeck

Segmentation, Targeting, Positioning, Wireless, Technology Abstract Ontela, a technology start-up company, has introduced an innovative service called PicDeck that improves the mobile imaging experience for wireless subscribers. Ontela sells PicDeck to wireless carriers, who in turn private-label the service to their subscribers.

Ontela must decide which customer segments it should target for the service and how to create a positioning strategy and a marketing communication plan to promote it.

Part A of the case provides qualitative information on customer personae that represent different customer segments. Students are asked to develop a targeting and positioning strategy based on this qualitative information. Part B provides quantitative data on customer preferences that can be used to identify response-based customer segments, as well as demographic and media habits information that can be used to profile the segments.

Students are asked to revise their recommendations based on the additional quantitative data. The case has three learning goals: To reinforce the principles of data-driven customer segmentation To discuss and emphasize the appropriate criteria for selecting segments To provide a deeper understanding of the benefits and drawbacks of different approaches to identifying and evaluating segments The case gives students a chance to roll up their sleeves and deal with the data produced by segmentation studies.Ontela sells PicDeck to wireless carriers, who in turn private-label the service to their subscribers.

Ontela must decide which customer segments it should target for the service and how to create a positioning strategy and a marketing communication plan to promote it.

* Build an Ontela PicDeck facebook page and connect people through social networks. * Increase more advertisements and product promotion in specialized technology, sports, and fasion magazines and websites which are frequently visited by the young professionals.

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Research paper Database Search. What is the importance of communication; An essay concerning human understanding amazon; Researh paper; Sona reaction paper. Based on the three customer personas, which consumer segment should Ontela target? 2. Which segment(s) would you recommend as a target for PickDeck?

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Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning